Design 93
Solving problems with design.
Let's Go
A travel application that guides you on your next adventure
Role
UX Designer
Team
Individual project
Time frame
6 Weeks
Deliverables
Research, user personas, user flows, wireframes, prototypes, and usability testing
Tools
Figma, Invision, Miro, and Google Sheets
Project Type
Academic at Rice University
The Problem
FoMO is real—most of us have felt it at one point or another. In today's social media-driven world, people often compare their own lives to the highlights others share online. This frequently leads to a desire to partake in similar exciting experiences, but many find themselves overwhelmed by the amount of planning and preparation involved, making it difficult to know where to even begin.
Proposed Solution
Let’s Go is designed to simplify the process of planning amazing experiences helping you keep the spirit of adventure alive.
FOMO - Fear Of Missing Out
Design Process
I used the Design Thinking process, in which we were able to understand our users, challenge assumptions, redefine problems and create innovative solutions that were prototyped and tested.
Research Goals
Through research I aimed to:
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Conduct at least 5 moderated user interviews
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Discover current process of how people plan a trip
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Learn about the person's habits, behaviors and emotions
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Identify pain points, wants and needs
Synthesizing Research
As I analyzed the research, I used the affinity map method to get a better understanding.
Common Findings
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Budget friendly
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Likes to plan ahead
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Wants local adventures
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Coming to agreement on travel destination was not important
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Wants to have a good time their friends
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Pet friendly places
Data driven
User Persona
I used the data that I gathered from the affinity mapping to re-fine my user persona. My assumptions were challenged, the user was focused more on things to actually do, and having a hard time setting time to do research due to how busy they are.
Problem Statement
Travelers that are Millennials have the problem that they feel that they are not exploring and enjoying life to the max when they are consumed with managing their responsibilities. How might we improve Let’s GO! so that our busy travelers are successful based on trying new things and feeling like an adventurer while using our service?
Feature Prioritization Matrix
Once I had the most popular features starred from the previous exercise, I thought using the feature prioritization matrix could lead me into what feature to focus on that has a high impact on users but is low complexity to actually complete based on time.
User Flow
I knew that Cynthia was a busy individual, so I wanted to focus on a great on-boarding experience and make it an easy process for her to sign up so I included other sign up options like facebook and google sign up. Knowing that she doesn't have much time on her hands, I wanted to also include a preference choice to automate finding based on her requirements.
Story Board
Sketches
Onboarding Experience
Digital Wireframes
Guerilla Testing Plan
My participants liked the app, although they did have some confusion, icons related to the itinerary was not clear. As well the top nav bar, it did not feel fluent to switch back and forth if they wanted too. 75% of participants would have loved to see a map in the itinerary to see the distance of map points.
Success Rate
75%
75%
25%
25%
4 Tasks
Create an account
Personalize by filtering
Add to Itinerary
Find your Itinerary
My Itinerary
From feedback I came across often during my testing was that the itinerary would be so much helpful if it had a map of the list of the itinerary.
Iterations
Iterations
Icon Inconsistency
In my purple design, many got confused what the plus meant and there was no correlation to the icon at the bottom nav bar so I switched it to something more familiar in other platforms.
Next Steps
Conduct a usability test with targeted users, obtain relevance feedback with potential customers who are more likely to interact with this product in ways that align with real-world scenarios.
Takeaways & Reflections
UX Maturity
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This was one of my earliest case studies, where my practical experience was still limited. Looking back, I realize that attempting to build an entire application at once was a mistake. It resulted in inadequate testing and insufficient iteration on a solid user flow.
Today, I would take a different approach by using user stories to prioritize and break down the project into manageable pieces.
The Power of Grayscale
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When I first introduced color into my mid-fidelity designs, I noticed that during testing, users became distracted. Some were fixated on the color choice, which led to more visual criticism than constructive feedback. This experience taught me the importance of focusing on the essentials first.
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Today, if I were working on a project with a real client, I would use grayscale to keep the attention on what truly matters at this stage. By eliminating the distraction of color, I can ensure that feedback is concentrated on building a stronger structure that will save time in the long run.
